The Denver Post series on toll roads tells us a story of serious failure. Key to the failures are consulting companies that are way wrong far more than they are a little right. If the market punishes failure, why are these guys still in business. Why is it that people go back to these failures again and again?
Ok, the prior posts discussed corruption in the system. That's one piece of the puzzle, but I think there's more, and unless we look at that more, we can't tackle the problem.
One theory I have is the Myth of Expertise. It's almost a religion.
Look around. How often do you hear on the news that "_________ analyst forecasts were off by _____%"? A lot. And yet we trust what they are predicting. Their predictions - wrong as we know they will be - even affect the stock market. The stock market rises or falls because the investors know that everyone else will be reacting to the forecasts, even knowing they will be wrong. So if you don't play the game, you're in trouble.
These forecasters and consultants do everything they can to build the Myth of Expertise.
The Denver Post stories involve three consultants. Let's take a look at how they build the myth. It's right there on their home pages. Have a read and meet me on the other side.
Wilbur Smith Associates is a full service infrastructure consulting firm. The Firm's 65 offices worldwide provide planning, engineering, design, financial, economics, and CEI services for infrastructure projects of all types - transportation, community development, water and sewer systems and others.
Established in 1952, WSA has completed more than 30,000 projects throughout the world.
Wilbur Smith Associates has worked in all 50 states and in 117 countries on six continents. We are proud that WSA is an independent, debt-free, 100% employee-owned (ESOP) corporation.
Vollmer Associates LLP has been providing engineering, landscape architecture and planning services to public and private clients since its founding in 1959. A multidisciplinary staff of nearly 650 provides clients a full range of services from 23 offices throughout the Northeast. Consistently ranked among the nation's top engineering firms by Engineering News-Record, we handle assignments ranging from very small property surveys to very large projects with construction values over $300 million.
URS is the largest global engineering design firm and a leading U.S. federal government contractor providing a comprehensive range of professional planning, design, systems engineering and technical assistance, program and construction management, and operations and maintenance services. We have 29,400 employees in two divisions: the URS Division and the EG&G Division, which includes the operations of Lear Siegler Services. Together, we serve the U.S. federal government, state and local government agencies and private-industry clients, including Fortune 500 companies worldwide.
And the message?
We are credible, because:
We've been in business a long time
We are big
We do a lot of projects
Important people hire us
And we fill in the dots to believe:
Their projects are done correctly.
They do good work.
Important people have vetted them and say they do good work.
They can be relied upon.
They know more than we do.
If we are puzzled by what they claim or find it hard to believe, we just have to go with the experts.
Who are we to question these decisions?
Only cartoons question these assumptions and our trust. Link. They are truth tellers who point out the foibles we all know. Any of us who has worked for or dealt with a big company should know the truth and be ready to question our assumptions.
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